Canadians gave at least $36 million on Giving Tuesday — 65 percent more than 2019. Will this momentum continue?
Giving Tuesday donations through the CanadaHelps platform rose 123 percent compared to 2019 — and this surge may press on.
Why It Matters
Understanding the reasons behind a spike in charitable donations during the COVID-19 pandemic could better prepare charities for fundraising campaigns in future years. When the pandemic ends, the lessons learned by charities on promoting generosity in 2020 will be crucial to rebuilding the world.
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